Sleep Better. Do A World Of Good.
Sleepwear that's soft on
your skin & gentle on the
planet.
Every night's sleep can leave the world a little better — starting with yours.
When you slip into Goodnap, you're choosing natural fibres that feel beautiful and biodegrade gently, processes that use less water and fewer chemicals, and small-batch making with nothing wasted. Better for your skin tonight, and a small, lovely gift to the planet you'll wake up to.
Small Choices, Beautiful Impact.
Choosing natural fibres over plastic-based synthetics genuinely adds up — for the water saved, the chemicals avoided, and the microplastics never shed. Here's the quiet good that comes with every Goodnap piece you choose.
All Goodnap's fabrics are certified for both environmental and ethical manufacturing processes.
Our European flax grows on rainfall alone — no irrigation, almost no pesticides, one of earth's lowest-impact fibres.
Of the water in our TENCEL™ Lyocell is recovered and reused in a closed loop. Clever, and kind.
No Polyester fabrics. Instead we choose breathable, natural fibers that are chemical free and gentle on the planet.
Most sleepwear is made from petroleum derivatives. Eight hours in polyester gives chemicals a long, uninterrupted runway into your body. And when you're done with it, it takes 200 years to leave the earth.
Choose natural, biodegradable fibres and gentle, small-batch making — and the thing you sleep in returns softly to the earth. They're breathable and skin-friendly too, with no harsh chemical finishes against your skin all night. That's a beautiful thing to be part of.
Three Natural Fibres.
Everything we make starts with a plant — not a petrochemical. Each fibre is chosen for how it feels on your skin and how it returns to the earth.
European Linen
Flax is rain-fed, needs no irrigation, and grows with virtually no pesticides — one of the lowest-impact fibres on earth. Naturally breathable, it sleeps cooler and softens with every wash.
The European Flax™ certification guarantees traceability and sustainability for this premium fibre, and ensures its social and ethical responsibilities in compliance with the rules of the International Labour Office — covering fundamental rights at work, including freedom of association, non-discrimination, and the elimination of forced and child labour.
Our linen is also certified to the Global Organic Textile Standard (GOTS) — the internationally recognised standard for organic fabrics, which includes social criteria ensuring fair working conditions and prohibiting child labour.
Organic Cotton
Our organic sleepwear is OCS Certified — the Organic Content Standard — ensuring it's traceable from farm to pyjama. OCS covers every step of the supply chain, from harvesting to manufacturing, labelling and distribution.
Organic cotton protects the earth from environmental damage and keeps the land fertile for far longer. It also supports and protects farmers and their communities, safeguarding their clean water and food supplies.
Grown without synthetic pesticides and free from harmful chemical finishes, verified safe for skin by OEKO-TEX®.
TENCEL™ Modal
TENCEL is sourced from sustainably-managed and certified PEFC and FSC tree plantations. This plant-based fibre is made in a closed-loop processes that reuses water and solvents. It carries the EU Ecolabel for high environmental standards and OEKO-TEX® Standard 100, certified free of harmful substances.
TENCEL™ Modal fibres are incredibly soft on your skin and gentle on the planet — the comfortable, conscious choice for your sleepwear. It also washes and dries beautifully, withstanding repeated washing and drying cycles.
Good For You. Good All Round.
Each of these is a win-win — something lovely for your skin and your sleep, that just happens to be lovely for the planet too.
Less Water, By Design.
Our flax is rain-fed and our organic cotton uses dramatically less water than conventional. TENCEL™ recovers over 99% of its process water. From the very first step, we design water out, not in.
Zero Harmful Chemicals.
No synthetic pesticides in our fields, and no harmful chemical finishes on our fabric — verified by OEKO-TEX® and GOTS. Gentler on the earth, and on your skin while you sleep.
Small-Batch, No Overproduction.
Fast fashion overproduces and landfills the surplus. We make in small, considered batches — only what's needed — to avoid the waste that defines the industry. Quality made to last years, not seasons.
Made To Return To Earth.
Because our main fibres are 100% natural — cotton, linen and Lyocell — a Goodnap piece biodegrades at the end of its long life, rather than shedding microplastics or lingering in landfill for centuries.
Compostable Packaging.
Your order arrives in plastic-free packaging — either a recyclable cardboard box or a Heaps Good home-compostable mailer, made from plant starches that break down in your home compost. No single-use plastic poly bags — just considered materials that match the care inside.
Traceable, Field To Bedroom.
We request ethical and environmental certifications from every supplier and trace our fibres back to source. We're always learning — guided by Fashion Revolution and the Global Fashion Agenda.
From Field, Back To Field.
We think about every garment's whole journey — not just the moment it reaches you.
Grown
Rain-fed flax & organic cotton, no synthetic pesticides.
Made
Low-impact, closed-loop processing. No harmful chemicals.
Shipped
Plastic-free, recyclable packaging to your door.
Loved
Built to last years — softening, never thinning, with wear.
Returned
Natural fibres biodegrade gently at the end of life.
Lighter, Measurably.
Our main fabrics are natural & biodegradable — no polyester, no microplastics.
In TENCEL™ Lyocell's closed-loop process, water and solvent are recovered and reused.
No synthetic pesticides, no harmful finishes — GOTS & OEKO-TEX verified.
Proof, Not Just Promises.
Sleep Beautifully. Together, We've Got This.
Choosing Goodnap means waking up to softer skin, deeper rest, and a planet you've helped just by loving what you sleep in. Small, joyful choices — adding up to something wonderful.